Press Kit

Thank you for your interest in us! We'd love to share our story and tell you more, and have put together some
copy and materials that'll help you tell it!

For more info about working with us, getting the high-res photos or for press inquiries, please contact us here.

Our Beliefs

The Fresh Supply Company was founded in early-2016 by 2 college classmates (later joined by other liked-minded individuals) who believe that quality, reasonably-priced, fresh produce should be easily available to all. By working directly with suppliers & saving on rental, we believe that we'd be able to pass on cost-savings to customers as well as deliver produce that'll last longer and taste better since they are delivered straight to your home!

Furthermore, we partner with & support local businesses in bringing their products to a wider audience, giving customers more choices that they'd otherwise miss!

We are constantly evolving and searching for ways to innovate within the fresh produce scene, such as collaborating with farms to offer farm-to-home specialty produce, as well as working with local food start-ups to bring their culinary delights straight to homes! Our customers play a huge role in this, and we work very closely with them to gather feedback on their needs.

More about our value proposition here

Who We Are


After graduating from college, Jonathan worked in New York for 2 years as an Investment Banking Strategy Analyst at Citigroup before returning to Columbia to obtain a master's degree in Management Science. In 2014, he moved back to Hong Kong to take up a role in Business Development at Maxim's Group where he was part of the team responsible for multiple transactions and franchising deals for the restaurant group. Since then, Jonathan has been dedicating most of his time in Hong Kong's F&B industry, including investing a stake in Happy Cow, a local non-dairy ice cream company and co-founding The Fresh Supply Company


After graduating, Chang worked in investment banking for ~6 ½ years in Hong Kong before the entrepreneurial bug got the better of him. He's proudly putting his financial expertise to use by innovating new ways of bringing people fresher & tastier produce, whilst trying to optimize the fresh produce supply chain and learning (whilst tasting every morsel of deliciously fresh produce that comes his way) every step of the way

Co-Founder, Chief Marketing Officer

Ernest graduated in London and worked in Singapore for 2 years before he moved back to Hong Kong. He has a business background, with experiences in online retail, advertising and business consulting. He started the journey with The Fresh Supply Company because he believes our society has become such a fast paced environment that we deserve better for our minds and bodies. We can achieve that for everyone through high quality food and awesome services

Products Sold

We offer premium imported fresh produce (primarily from Australia, Europe & the US), organics (primarily from Europe) as well as local specialty produce (grown locally) delivered straight to your home.

More on how it works here

Our Partners

What The Press Says About Us

"By dealing directly with suppliers and importers, the company cuts the supply chain and the middlemen in between the process, ensuring freshness. Their efficient “just-in-time model” allows them to minimise waste and carbon footprint as much as possible, by only ordering an aggregated amount requested by customers, so no storefront or stocked inventory means no time withering away on shelves. "

Ecoco Mag
"New produce supplier The Fresh Supply Company hand-selects only the best quality food direct from the wholesalers and delivers to your door, ensuring fresher food while cutting out sky-high retail space rentals from their final price."

Liv Magazine
"If you’re looking to source good quality, nutritious food, in an easy, cost-effective and stress-free (that’s right, we said stress-free) way, then look no further! ... That’s not even the best, bit! The part we love the most is that we can sit on the sofa happily sipping on some orange juice (we might be running low on fruit…), and order it all online."

Sassy Mama

What Our Customers Say